Tools for tracking where competitors advertise

https://www.whatrunswhere.com/features.php

http://www.adgooroo.com/for-advertisers/advertiser-features/

http://www.similarweb.com gives you the “not provided keywords” based on 60 million users gathering information.

Read this blog post – http://blog.similarweb.com/similarweb-pro-reveals-your-true-traffic-data-with-not-provided-keywords/

http://www.spyfu.com/  well known, somewhat similar to keywordSpy

There is always the option to do a simple backlinks search and go through the results for media placements.

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