Building a strategy for marketing
Organic promotion – SEO (links, keywords, content…)Affiliate programs
Mirror sites – content across several sites
Satellite sites – niche sites, informational sites as an addition to the main site
AdWords Campaign
Landing pages creation for specific keywords
Keyword research tools
Action points/items on any page
Bundle with other software packs / Co-operations with related sites
AdWords – content – finding the right sites
google optimizer – a/b testing
adwords flash templates
Publishing PRs
White Papers / manuals / case studies / newsletter free or behind a form
give away sites, weekly competitions and tournaments with prizes of the product
social marketing – twitter, facebook, linked-in
blogs (one of the company), forums
special entrance pages for customers who you already met
tracking results – conversions, analytics, clicktale, leads information
email signatures
review sites
printed newspapers and online magazines – ynet, gadgets, business related, office related
seo – links, anchor text for links, structure, h1, meta tags, google webmaster blog, google speed test, webmaster tools, robot.txt, validated pages, competability with browsers, fresh content, keyword density